For dental practices, your Google Business Profile (GBP) isn’t just a listing—it’s a powerful lead generator. Regularly updating your profile keeps it fresh, authoritative, and highly visible to potential patients. The result? More calls, more appointments, and stronger local presence.
1. Fresh Updates Signal Activity to Google
Google rewards profiles that show consistent activity:
- Regular posts about services, promotions, or educational content
- Updated photos of your office, staff, or procedures
- Timely edits to hours, service offerings, or holiday schedules
Impact: Active profiles are more likely to appear in the local map pack, increasing visibility for patients searching for dentists.
2. Highlight New Services or Promotions
Every new service or special offer is an opportunity to attract patient calls:
- Announce teeth whitening promotions, orthodontic packages, or new treatment options
- Include clear calls-to-action like “Call to Schedule Today”
- Share seasonal reminders, such as dental checkups or preventive care campaigns
Benefit: Timely posts capture attention and drive immediate engagement.
3. Keep Patients Informed with Accurate Info
Outdated hours, services, or contact info frustrates patients and reduces calls:
- Update office hours, including holidays and emergency availability
- Ensure NAP (Name, Address, Phone) consistency across GBP and directories
- Add new services or specialties as your practice expands
Outcome: Clear, accurate information removes barriers to booking and builds trust.
4. Engage with Q&A and Patient Reviews
Active interaction encourages patients to reach out:
- Respond promptly to patient questions in the Q&A section
- Answer reviews professionally, highlighting your practice’s responsiveness
- Pin important updates or announcements for visibility
Impact: Engaged profiles increase patient confidence, making them more likely to call.
5. Use Photos and Videos to Increase Engagement
Visual content drives clicks and calls:
- Post high-quality images of your office, team, and treatment rooms
- Share videos explaining procedures or patient success stories
- Update content seasonally to reflect your current practice environment
Benefit: Patients are more likely to call a practice they can see and relate to.
6. Track the Results
Google Business Profile Insights lets you measure what works:
- Monitor clicks to call, direction requests, and profile views
- Identify which posts, photos, or updates generate the most engagement
- Refine your strategy based on data to maximize patient calls
Outcome: Data-driven updates ensure your profile drives consistent appointment requests.
Final Takeaway
Regular Google Business Profile updates are more than just maintenance—they’re a direct driver of patient engagement and calls. By posting frequently, highlighting services, keeping information accurate, responding to reviews, and using photos/videos strategically, dental practices can turn their GBP into a lead-generating engine.
